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[vc_row][vc_column][vc_column_text]<\/p>\n

Elemis Life Elixirs Campaign<\/h1>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=”yes”][vc_column width=”1\/2″][vc_column_text]<\/p>\n

In the world of skincare, new products are key to success of a brand. Established over 25 years ago, but fiercely committed to innovation in their field, Elemis are constantly looking to break into new territory with their products.<\/p>\n

Pairing advanced skincare with aromatherapy, \u2018Life Elixirs\u2019 is a new range of \u2018modern aromatics\u2019 designed to be an active and relaxing addition to your skin routine.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”928″ img_size=”full” alignment=”right”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_images_carousel images=”957,958″ img_size=”full” onclick=”link_no” autoplay=”yes”][\/vc_column][vc_column width=”1\/2″][vc_column_text]<\/p>\n

Not being regular skincare, nor a traditional fragrance product, the challenge was how to express the active nature of Life Elixirs to their consumers.<\/p>\n

This range of \u2018modern aromatics\u2019 needed to appeal to a premium consumer and educate them about the active elements of the product.<\/p>\n

Taking cues from from Japanese zen gardens and transcendental mediation, we\u00a0created a campaign that \u2018levitated\u2019 the bottle to highlight the spiritual and transformative qualities of the range.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”324″ img_size=”full”][\/vc_column][\/vc_row][vc_row equal_height=”yes”][vc_column width=”1\/2″][vc_column_text]<\/p>\n

The iconic hero image was key to standout in store, cutting through competitor noise and focusing on the unique qualities of the range.<\/p>\n

We rolled out the campaign across numerous touchpoints, from in-store duratrans posters and press launch materials, to touch-activated sampling cards, and gift packaging.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”324″ img_size=”full”][\/vc_column][\/vc_row][vc_row][vc_column][vc_images_carousel images=”960,961″ img_size=”full” onclick=”link_no” autoplay=”yes”][\/vc_column][\/vc_row][vc_row equal_height=”yes” content_placement=”middle”][vc_column width=”1\/2″][vc_single_image image=”325″ img_size=”full” alignment=”right”][\/vc_column][vc_column width=”1\/2″][vc_images_carousel images=”915,918″ img_size=”full” onclick=”link_no” autoplay=”yes”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_empty_space][vc_column_text]<\/p>\n

“Five aromatics created to tune in to your ever changing needs, each one intricately blended with up to 19 essential oils, and designed to support you throughout your day.”<\/h2>\n

[\/vc_column_text][vc_empty_space][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”323″ img_size=”full”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/4″][\/vc_column][vc_column width=”1\/2″][vc_empty_space][vc_btn title=”Let’s work together. Get in touch >” style=”custom” custom_background=”#28348a” custom_text=”#ffffff” shape=”square” size=”lg” align=”center” button_block=”true”][\/vc_column][vc_column width=”1\/4″][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”48px”][vc_column_text]<\/p>\n

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Like this? Check out these other projects…<\/h3>\n<\/div>\n<\/header>\n<\/section>\n

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Brand campaign for UK skincare brand Elemis’ Life Elixirs range.<\/p>\n","protected":false},"author":1,"featured_media":324,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"\nElemis Life Elixirs Campaign - Studio Moran<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/studiomoran.com\/elemis-life-elixirs-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Elemis Life Elixirs Campaign - Studio Moran\" \/>\n<meta property=\"og:description\" content=\"Brand campaign for UK skincare brand Elemis' Life Elixirs range.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/studiomoran.com\/elemis-life-elixirs-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Studio Moran\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-14T02:46:15+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/studiomoran.com\/wp-content\/uploads\/2017\/07\/Elemis_LE_1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"1012\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/studiomoran.com\/elemis-life-elixirs-campaign\/\",\"url\":\"http:\/\/studiomoran.com\/elemis-life-elixirs-campaign\/\",\"name\":\"Elemis Life Elixirs Campaign - 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