Warning: "continue" targeting switch is equivalent to "break". Did you mean to use "continue 2"? in /customers/6/7/6/studiomoran.com/httpd.www/wp-content/plugins/revslider/includes/operations.class.php on line 2854 Warning: "continue" targeting switch is equivalent to "break". Did you mean to use "continue 2"? in /customers/6/7/6/studiomoran.com/httpd.www/wp-content/plugins/revslider/includes/operations.class.php on line 2858 Warning: "continue" targeting switch is equivalent to "break". Did you mean to use "continue 2"? in /customers/6/7/6/studiomoran.com/httpd.www/wp-content/plugins/revslider/includes/output.class.php on line 3708 Warning: Cannot modify header information - headers already sent by (output started at /customers/6/7/6/studiomoran.com/httpd.www/wp-content/plugins/revslider/includes/operations.class.php:2854) in /customers/6/7/6/studiomoran.com/httpd.www/wp-includes/rest-api/class-wp-rest-server.php on line 1758 Warning: Cannot modify header information - headers already sent by (output started at /customers/6/7/6/studiomoran.com/httpd.www/wp-content/plugins/revslider/includes/operations.class.php:2854) in /customers/6/7/6/studiomoran.com/httpd.www/wp-includes/rest-api/class-wp-rest-server.php on line 1758 Warning: Cannot modify header information - headers already sent by (output started at /customers/6/7/6/studiomoran.com/httpd.www/wp-content/plugins/revslider/includes/operations.class.php:2854) in /customers/6/7/6/studiomoran.com/httpd.www/wp-includes/rest-api/class-wp-rest-server.php on line 1758 Warning: Cannot modify header information - headers already sent by (output started at /customers/6/7/6/studiomoran.com/httpd.www/wp-content/plugins/revslider/includes/operations.class.php:2854) in /customers/6/7/6/studiomoran.com/httpd.www/wp-includes/rest-api/class-wp-rest-server.php on line 1758 Warning: Cannot modify header information - headers already sent by (output started at /customers/6/7/6/studiomoran.com/httpd.www/wp-content/plugins/revslider/includes/operations.class.php:2854) in /customers/6/7/6/studiomoran.com/httpd.www/wp-includes/rest-api/class-wp-rest-server.php on line 1758 Warning: Cannot modify header information - headers already sent by (output started at /customers/6/7/6/studiomoran.com/httpd.www/wp-content/plugins/revslider/includes/operations.class.php:2854) in /customers/6/7/6/studiomoran.com/httpd.www/wp-includes/rest-api/class-wp-rest-server.php on line 1758 Warning: Cannot modify header information - headers already sent by (output started at /customers/6/7/6/studiomoran.com/httpd.www/wp-content/plugins/revslider/includes/operations.class.php:2854) in /customers/6/7/6/studiomoran.com/httpd.www/wp-includes/rest-api/class-wp-rest-server.php on line 1758 Warning: Cannot modify header information - headers already sent by (output started at /customers/6/7/6/studiomoran.com/httpd.www/wp-content/plugins/revslider/includes/operations.class.php:2854) in /customers/6/7/6/studiomoran.com/httpd.www/wp-includes/rest-api/class-wp-rest-server.php on line 1758 {"id":983,"date":"2019-05-09T00:13:31","date_gmt":"2019-05-09T00:13:31","guid":{"rendered":"http:\/\/studiomoran.com\/?page_id=983"},"modified":"2019-05-20T21:05:15","modified_gmt":"2019-05-20T21:05:15","slug":"sp-global-market-masters-campaign","status":"publish","type":"page","link":"http:\/\/studiomoran.com\/sp-global-market-masters-campaign\/","title":{"rendered":"S&P Global Market Masters Campaign"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]<\/p>\n

S&P Global Market Masters Campaign<\/h1>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=”yes”][vc_column width=”1\/2″][vc_column_text]For S&P Global Platts innovation is at the core of their business. Known as the leading independent provider of information, benchmark prices and analytics for the energy and commodities markets, customer engagement and brand awarenesses are key to strengthening their reputation as a thought leader.<\/p>\n

With a huge amount of market activity based on their prices and information daily, they wanted to show the effect of their insight on real-life trading decisions in an engaging manner to build brand value with their customers.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”993″ img_size=”full” alignment=”right”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_images_carousel images=”997,996,995,994″ img_size=”full” onclick=”link_no” autoplay=”yes”][\/vc_column][vc_column width=”1\/2″][vc_column_text]<\/p>\n

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We helped them to devise a multi-channel campaign centered around the release of \u2018Market Masters\u2019 a trading simulator app that placed players in real life trading scenarios guided by S&P Global Platts insights as they try to master the markets.<\/p>\n

Working closely with the development team, we advised on UX\/UI, making sure it was on-brand and delivered the best gaming experience possible.[\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=”yes”][vc_column width=”1\/2″][vc_column_text]<\/p>\n

Launched at London Oil & Energy Forum, the game played into the competitive nature of the target audience.<\/p>\n

Digital teasers and social media posts introduced the game, and press adverts invited users to join with competition codes so they could pit their skills against their peers.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”1004″ img_size=”full” alignment=”right”][\/vc_column][\/vc_row][vc_row][vc_column][vc_images_carousel images=”998,991″ img_size=”full” onclick=”link_no” autoplay=”yes” wrap=”yes”][\/vc_column][\/vc_row][vc_row equal_height=”yes” content_placement=”middle”][vc_column width=”1\/2″][vc_column_text]<\/p>\n

One month after launch, the game continues to exceed their goals. Achieving 1,060 active users in the first month with all reviews on the iTunes App Store 5\/5. To date the game has been played for over 300 hours, which equates to 12.7 full days\u2019 brand engagement. over 4,500 games have been completed, with 500+ names on the leaderboard, and half of the top ten have played 40+ times each.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_images_carousel images=”999,1002″ img_size=”full” onclick=”link_no” autoplay=”yes” wrap=”yes”][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”985″ img_size=”full”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_empty_space][vc_column_text]<\/p>\n

Winner of ANA\u2019s B2 Awards for Innovation
\n(Program, Idea, Campaign or Insight)
\n\"\"
\n<\/i><\/h2>\n

[\/vc_column_text][vc_empty_space][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/4″][\/vc_column][vc_column width=”1\/2″][vc_empty_space][vc_btn title=”Let’s work together. Get in touch >” style=”custom” custom_background=”#28348a” custom_text=”#ffffff” shape=”square” size=”lg” align=”center” button_block=”true”][\/vc_column][vc_column width=”1\/4″][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”48px”][vc_column_text]<\/p>\n

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Like this? Check out these other projects…<\/h3>\n<\/div>\n<\/header>\n<\/section>\n

[\/vc_column_text][nor_posts layout_id=”nor-medium” centertext=”” circleimg=”” thumbnailbw=”” opacityeffect=”” thumbnailcaption=”below” showtitle=”1″ showcategory=”” showexcerpt=”1″ showdate=”” showcomment=”” showreadmore=”” post_query=”size:3|order:ASC|post_type:nor-portfolio|by_id:88,84,162″][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<\/div>\n

[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

Brand campaign for UK skincare brand Elemis’ Life Elixirs range.<\/p>\n","protected":false},"author":1,"featured_media":988,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"\nS&P Global Market Masters Campaign - Studio Moran<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/studiomoran.com\/sp-global-market-masters-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S&P Global Market Masters Campaign - Studio Moran\" \/>\n<meta property=\"og:description\" content=\"Brand campaign for UK skincare brand Elemis' Life Elixirs range.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/studiomoran.com\/sp-global-market-masters-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Studio Moran\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-20T21:05:15+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/studiomoran.com\/wp-content\/uploads\/2019\/05\/MM_mainimage.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/studiomoran.com\/sp-global-market-masters-campaign\/\",\"url\":\"http:\/\/studiomoran.com\/sp-global-market-masters-campaign\/\",\"name\":\"S&P Global Market Masters Campaign - 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