Warning: "continue" targeting switch is equivalent to "break". Did you mean to use "continue 2"? in /customers/6/7/6/studiomoran.com/httpd.www/wp-content/plugins/revslider/includes/operations.class.php on line 2854 Warning: "continue" targeting switch is equivalent to "break". Did you mean to use "continue 2"? in /customers/6/7/6/studiomoran.com/httpd.www/wp-content/plugins/revslider/includes/operations.class.php on line 2858 Warning: "continue" targeting switch is equivalent to "break". Did you mean to use "continue 2"? in /customers/6/7/6/studiomoran.com/httpd.www/wp-content/plugins/revslider/includes/output.class.php on line 3708 Warning: Cannot modify header information - headers already sent by (output started at /customers/6/7/6/studiomoran.com/httpd.www/wp-content/plugins/revslider/includes/operations.class.php:2854) in /customers/6/7/6/studiomoran.com/httpd.www/wp-includes/rest-api/class-wp-rest-server.php on line 1758 Warning: Cannot modify header information - headers already sent by (output started at /customers/6/7/6/studiomoran.com/httpd.www/wp-content/plugins/revslider/includes/operations.class.php:2854) in /customers/6/7/6/studiomoran.com/httpd.www/wp-includes/rest-api/class-wp-rest-server.php on line 1758 Warning: Cannot modify header information - headers already sent by (output started at /customers/6/7/6/studiomoran.com/httpd.www/wp-content/plugins/revslider/includes/operations.class.php:2854) in /customers/6/7/6/studiomoran.com/httpd.www/wp-includes/rest-api/class-wp-rest-server.php on line 1758 Warning: Cannot modify header information - headers already sent by (output started at /customers/6/7/6/studiomoran.com/httpd.www/wp-content/plugins/revslider/includes/operations.class.php:2854) in /customers/6/7/6/studiomoran.com/httpd.www/wp-includes/rest-api/class-wp-rest-server.php on line 1758 Warning: Cannot modify header information - headers already sent by (output started at /customers/6/7/6/studiomoran.com/httpd.www/wp-content/plugins/revslider/includes/operations.class.php:2854) in /customers/6/7/6/studiomoran.com/httpd.www/wp-includes/rest-api/class-wp-rest-server.php on line 1758 Warning: Cannot modify header information - headers already sent by (output started at /customers/6/7/6/studiomoran.com/httpd.www/wp-content/plugins/revslider/includes/operations.class.php:2854) in /customers/6/7/6/studiomoran.com/httpd.www/wp-includes/rest-api/class-wp-rest-server.php on line 1758 Warning: Cannot modify header information - headers already sent by (output started at /customers/6/7/6/studiomoran.com/httpd.www/wp-content/plugins/revslider/includes/operations.class.php:2854) in /customers/6/7/6/studiomoran.com/httpd.www/wp-includes/rest-api/class-wp-rest-server.php on line 1758 Warning: Cannot modify header information - headers already sent by (output started at /customers/6/7/6/studiomoran.com/httpd.www/wp-content/plugins/revslider/includes/operations.class.php:2854) in /customers/6/7/6/studiomoran.com/httpd.www/wp-includes/rest-api/class-wp-rest-server.php on line 1758 {"id":268,"date":"2015-09-01T13:00:10","date_gmt":"2015-09-01T13:00:10","guid":{"rendered":"http:\/\/studiomoran.com\/?p=268"},"modified":"2017-03-03T11:06:21","modified_gmt":"2017-03-03T11:06:21","slug":"design-by-committee-2","status":"publish","type":"post","link":"http:\/\/studiomoran.com\/2015\/09\/01\/design-by-committee-2\/","title":{"rendered":"Design by committee"},"content":{"rendered":"

Nobody ever built a statue to a committee, so the saying goes. The coerced opinion of many, rarely warrants hours chiselling away at a block of granite\u00a0\u2013 yet the results can be startlingly similar \u2013 what once was a strong mass can become weak if you don\u2019t know what you\u2019re chipping away at.<\/p>\n

So when it comes to the business-critical-business of sculpting and building a brand, do you want a master sculptor or a chisel-wielding army, guided by their own subjectivity?<\/p>\n

The importance of stakeholders and steering groups, should not be forsaken, their wisdom and experience is hugely valuable.\u00a0Without it, an agency\u2019s concepts and propositions would be nothing more than naive and unfounded; unjustified stabs in the dark with neither rhyme nor reason to back them up.\u00a0This insight is key to our process, and becomes the foundation for creating solid brands\u00a0that support the strategy of a business, providing resilience for both growth, and the challenges of tomorrow.<\/p>\n

The difference between insight and opinion however, is vast. Insight is the fuel that drives a brand project, whereas opinion can wrong-turn and sometimes even breakdown a project. That\u2019s not to say opinions are not valued or welcomed. They just have to exist within\u00a0the structure of a larger vision.<\/p>\n

By defining a brand vision with real purpose, you arm yourself with a manifesto for every decision. From everything we say to everything we do, it\u2019s all based upon the higher purpose. And funnily enough a strong\u00a0vision works best with a visionary\u00a0to leading it. An unenviable and largely thankless task, their job is to keep things on track\u00a0whatever gets thrown in the way.<\/p>\n

A show of hands for a brand visionary normally yields no end of willing victims, alas there\u2019s usually only one suitable candidate: the CEO. By working with them to ensure the brand vision aligns with their strategy for the business, we create a fertile environment for the brand to flourish \u2013 one which can now welcome wider input on the finer details and day-to-day workings.<\/p>\n

“If you want to kill any idea in the world, get a committee working on it.”<\/h2>\n

\u00a0Charles Kettering<\/p>\n

It\u2019s with this approach where your real competitive advantage emerges, a same-page unity driven business-wide\u00a0by someone who really knows what\u2019s best for the business. It\u2019s where the first real communications challenge arises also; how best do we rally the troops to get behind the brand? A clear communications plan is essential here, outlining the essence of what we\u2019re trying to say paired with the most valid tactics of how to get this out there. Once armed with the comms plan, the brand champion can drive the brand within a solid framework of messaging that communicates the core vision to all parties, internal and eventually external.<\/p>\n

With a solid\u00a0business-wise manifesto in place, strength in numbers aids the cause \u2013 both by getting behind and living the vision \u2013 it\u00a0comes to life through the actions of many. I call this approach community over committee, and it delivers a\u00a0value truly greater than the\u00a0sum of its\u00a0parts.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Nobody ever built a statue to a committee, so the saying goes. The coerced opinion of many, rarely warrants hours…<\/p>\n","protected":false},"author":1,"featured_media":272,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[],"yoast_head":"\nDesign by committee - Studio Moran<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/studiomoran.com\/2015\/09\/01\/design-by-committee-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Design by committee - Studio Moran\" \/>\n<meta property=\"og:description\" content=\"Nobody ever built a statue to a committee, so the saying goes. 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