Warning: "continue" targeting switch is equivalent to "break". Did you mean to use "continue 2"? in /customers/6/7/6/studiomoran.com/httpd.www/wp-content/plugins/revslider/includes/operations.class.php on line 2854 Warning: "continue" targeting switch is equivalent to "break". Did you mean to use "continue 2"? in /customers/6/7/6/studiomoran.com/httpd.www/wp-content/plugins/revslider/includes/operations.class.php on line 2858 Warning: "continue" targeting switch is equivalent to "break". Did you mean to use "continue 2"? in /customers/6/7/6/studiomoran.com/httpd.www/wp-content/plugins/revslider/includes/output.class.php on line 3708 Warning: Cannot modify header information - headers already sent by (output started at /customers/6/7/6/studiomoran.com/httpd.www/wp-content/plugins/revslider/includes/operations.class.php:2854) in /customers/6/7/6/studiomoran.com/httpd.www/wp-includes/rest-api/class-wp-rest-server.php on line 1758 Warning: Cannot modify header information - headers already sent by (output started at /customers/6/7/6/studiomoran.com/httpd.www/wp-content/plugins/revslider/includes/operations.class.php:2854) in /customers/6/7/6/studiomoran.com/httpd.www/wp-includes/rest-api/class-wp-rest-server.php on line 1758 Warning: Cannot modify header information - headers already sent by (output started at /customers/6/7/6/studiomoran.com/httpd.www/wp-content/plugins/revslider/includes/operations.class.php:2854) in /customers/6/7/6/studiomoran.com/httpd.www/wp-includes/rest-api/class-wp-rest-server.php on line 1758 Warning: Cannot modify header information - headers already sent by (output started at /customers/6/7/6/studiomoran.com/httpd.www/wp-content/plugins/revslider/includes/operations.class.php:2854) in /customers/6/7/6/studiomoran.com/httpd.www/wp-includes/rest-api/class-wp-rest-server.php on line 1758 Warning: Cannot modify header information - headers already sent by (output started at /customers/6/7/6/studiomoran.com/httpd.www/wp-content/plugins/revslider/includes/operations.class.php:2854) in /customers/6/7/6/studiomoran.com/httpd.www/wp-includes/rest-api/class-wp-rest-server.php on line 1758 Warning: Cannot modify header information - headers already sent by (output started at /customers/6/7/6/studiomoran.com/httpd.www/wp-content/plugins/revslider/includes/operations.class.php:2854) in /customers/6/7/6/studiomoran.com/httpd.www/wp-includes/rest-api/class-wp-rest-server.php on line 1758 Warning: Cannot modify header information - headers already sent by (output started at /customers/6/7/6/studiomoran.com/httpd.www/wp-content/plugins/revslider/includes/operations.class.php:2854) in /customers/6/7/6/studiomoran.com/httpd.www/wp-includes/rest-api/class-wp-rest-server.php on line 1758 Warning: Cannot modify header information - headers already sent by (output started at /customers/6/7/6/studiomoran.com/httpd.www/wp-content/plugins/revslider/includes/operations.class.php:2854) in /customers/6/7/6/studiomoran.com/httpd.www/wp-includes/rest-api/class-wp-rest-server.php on line 1758 {"id":818,"date":"2019-03-11T20:25:09","date_gmt":"2019-03-11T20:25:09","guid":{"rendered":"http:\/\/studiomoran.com\/?p=818"},"modified":"2019-03-15T02:37:41","modified_gmt":"2019-03-15T02:37:41","slug":"words-before-pictures","status":"publish","type":"post","link":"http:\/\/studiomoran.com\/2019\/03\/11\/words-before-pictures\/","title":{"rendered":"Words before pictures."},"content":{"rendered":"\n

A recent quote from designer and author, Craig Oldham summed up a lot of my thinking about the design process: “Design, to me, is an intellectual discipline not a visual one.\u201d<\/p>\n\n\n\n

When working with design teams, I\u2019ve always tried to get them to sell the idea to me before I even see it. “Describe it in a sentence or two” I would say, and that would usually be a test of whether or not it\u2019s going to extend beyond just the visual aspect of the concept.<\/p>\n\n\n\n

It\u2019s hard for many designers and creatives to think beyond the visual. After all, it\u2019s usually the final output, and often the beginning inspiration. They might think it\u2019s the perfect time to play off that great bit of inspiration they\u2019ve had, the exhibition they saw at the weekend, that interesting type treatment they found on Pinterest. In practice, this is rarely the case.<\/p>\n\n\n\n

If design and brand are primarily about communication, we need to retain that core in everything we do. Sure, having your attention grabbed by a great piece of design supports the idea of communication, but so does being whacked round the head by a \u2018golf sale\u2019 sign. They\u2019re both effective, but don\u2019t usually extend beyond the immediate.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Thinking about design intellectually and writing about it makes the design process considerably easier. Without it, decisions are made arbitrarily and subjectively. It enables each choice about color, type or layout to have thoughts that lead them. Much like a good brief, good rationale and thinking (words) will create better outputs (pictures). <\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

A recent quote from designer and author, Craig Oldham summed up a lot of my thinking about the design process:…<\/p>\n","protected":false},"author":1,"featured_media":853,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[],"yoast_head":"\nWords before pictures. - Studio Moran<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/studiomoran.com\/2019\/03\/11\/words-before-pictures\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Words before pictures. - Studio Moran\" \/>\n<meta property=\"og:description\" content=\"A recent quote from designer and author, Craig Oldham summed up a lot of my thinking about the design process:...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/studiomoran.com\/2019\/03\/11\/words-before-pictures\/\" \/>\n<meta property=\"og:site_name\" content=\"Studio Moran\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-11T20:25:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-15T02:37:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/studiomoran.com\/wp-content\/uploads\/2019\/03\/patrick-tomasso-71909-unsplash-768x512.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/studiomoran.com\/2019\/03\/11\/words-before-pictures\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/studiomoran.com\/2019\/03\/11\/words-before-pictures\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/studiomoran.com\/#\/schema\/person\/04f460f7a35582f34cf39c9a8739b338\"},\"headline\":\"Words before pictures.\",\"datePublished\":\"2019-03-11T20:25:09+00:00\",\"dateModified\":\"2019-03-15T02:37:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/studiomoran.com\/2019\/03\/11\/words-before-pictures\/\"},\"wordCount\":269,\"publisher\":{\"@id\":\"https:\/\/studiomoran.com\/#organization\"},\"articleSection\":[\"Comment\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/studiomoran.com\/2019\/03\/11\/words-before-pictures\/\",\"url\":\"https:\/\/studiomoran.com\/2019\/03\/11\/words-before-pictures\/\",\"name\":\"Words before pictures. - Studio Moran\",\"isPartOf\":{\"@id\":\"https:\/\/studiomoran.com\/#website\"},\"datePublished\":\"2019-03-11T20:25:09+00:00\",\"dateModified\":\"2019-03-15T02:37:41+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/studiomoran.com\/2019\/03\/11\/words-before-pictures\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/studiomoran.com\/2019\/03\/11\/words-before-pictures\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/studiomoran.com\/2019\/03\/11\/words-before-pictures\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/studiomoran.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Words before pictures.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/studiomoran.com\/#website\",\"url\":\"https:\/\/studiomoran.com\/\",\"name\":\"Studio Moran\",\"description\":\"A London and New York based creative studio specialising in art direction, branding and campaigns for media, music and luxury brands.\",\"publisher\":{\"@id\":\"https:\/\/studiomoran.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/studiomoran.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/studiomoran.com\/#organization\",\"name\":\"Studio Moran\",\"url\":\"https:\/\/studiomoran.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/studiomoran.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/studiomoran.com\/wp-content\/uploads\/2016\/07\/StudioMoranLogo.png\",\"contentUrl\":\"https:\/\/studiomoran.com\/wp-content\/uploads\/2016\/07\/StudioMoranLogo.png\",\"width\":651,\"height\":93,\"caption\":\"Studio Moran\"},\"image\":{\"@id\":\"https:\/\/studiomoran.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/studiomoran.com\/#\/schema\/person\/04f460f7a35582f34cf39c9a8739b338\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/studiomoran.com\/#\/schema\/person\/image\/\",\"url\":\"http:\/\/2.gravatar.com\/avatar\/238396f76a929304780b5abae0229831?s=96&d=mm&r=g\",\"contentUrl\":\"http:\/\/2.gravatar.com\/avatar\/238396f76a929304780b5abae0229831?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"http:\/\/studiomoran.com\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Words before pictures. - Studio Moran","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/studiomoran.com\/2019\/03\/11\/words-before-pictures\/","og_locale":"en_GB","og_type":"article","og_title":"Words before pictures. - Studio Moran","og_description":"A recent quote from designer and author, Craig Oldham summed up a lot of my thinking about the design process:...","og_url":"https:\/\/studiomoran.com\/2019\/03\/11\/words-before-pictures\/","og_site_name":"Studio Moran","article_published_time":"2019-03-11T20:25:09+00:00","article_modified_time":"2019-03-15T02:37:41+00:00","og_image":[{"width":768,"height":512,"url":"https:\/\/studiomoran.com\/wp-content\/uploads\/2019\/03\/patrick-tomasso-71909-unsplash-768x512.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/studiomoran.com\/2019\/03\/11\/words-before-pictures\/#article","isPartOf":{"@id":"https:\/\/studiomoran.com\/2019\/03\/11\/words-before-pictures\/"},"author":{"name":"admin","@id":"https:\/\/studiomoran.com\/#\/schema\/person\/04f460f7a35582f34cf39c9a8739b338"},"headline":"Words before pictures.","datePublished":"2019-03-11T20:25:09+00:00","dateModified":"2019-03-15T02:37:41+00:00","mainEntityOfPage":{"@id":"https:\/\/studiomoran.com\/2019\/03\/11\/words-before-pictures\/"},"wordCount":269,"publisher":{"@id":"https:\/\/studiomoran.com\/#organization"},"articleSection":["Comment"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/studiomoran.com\/2019\/03\/11\/words-before-pictures\/","url":"https:\/\/studiomoran.com\/2019\/03\/11\/words-before-pictures\/","name":"Words before pictures. - Studio Moran","isPartOf":{"@id":"https:\/\/studiomoran.com\/#website"},"datePublished":"2019-03-11T20:25:09+00:00","dateModified":"2019-03-15T02:37:41+00:00","breadcrumb":{"@id":"https:\/\/studiomoran.com\/2019\/03\/11\/words-before-pictures\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/studiomoran.com\/2019\/03\/11\/words-before-pictures\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/studiomoran.com\/2019\/03\/11\/words-before-pictures\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/studiomoran.com\/"},{"@type":"ListItem","position":2,"name":"Words before pictures."}]},{"@type":"WebSite","@id":"https:\/\/studiomoran.com\/#website","url":"https:\/\/studiomoran.com\/","name":"Studio Moran","description":"A London and New York based creative studio specialising in art direction, branding and campaigns for media, music and luxury brands.","publisher":{"@id":"https:\/\/studiomoran.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/studiomoran.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/studiomoran.com\/#organization","name":"Studio Moran","url":"https:\/\/studiomoran.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/studiomoran.com\/#\/schema\/logo\/image\/","url":"https:\/\/studiomoran.com\/wp-content\/uploads\/2016\/07\/StudioMoranLogo.png","contentUrl":"https:\/\/studiomoran.com\/wp-content\/uploads\/2016\/07\/StudioMoranLogo.png","width":651,"height":93,"caption":"Studio Moran"},"image":{"@id":"https:\/\/studiomoran.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/studiomoran.com\/#\/schema\/person\/04f460f7a35582f34cf39c9a8739b338","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/studiomoran.com\/#\/schema\/person\/image\/","url":"http:\/\/2.gravatar.com\/avatar\/238396f76a929304780b5abae0229831?s=96&d=mm&r=g","contentUrl":"http:\/\/2.gravatar.com\/avatar\/238396f76a929304780b5abae0229831?s=96&d=mm&r=g","caption":"admin"},"url":"http:\/\/studiomoran.com\/author\/admin\/"}]}},"_links":{"self":[{"href":"http:\/\/studiomoran.com\/wp-json\/wp\/v2\/posts\/818"}],"collection":[{"href":"http:\/\/studiomoran.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/studiomoran.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/studiomoran.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/studiomoran.com\/wp-json\/wp\/v2\/comments?post=818"}],"version-history":[{"count":6,"href":"http:\/\/studiomoran.com\/wp-json\/wp\/v2\/posts\/818\/revisions"}],"predecessor-version":[{"id":824,"href":"http:\/\/studiomoran.com\/wp-json\/wp\/v2\/posts\/818\/revisions\/824"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/studiomoran.com\/wp-json\/wp\/v2\/media\/853"}],"wp:attachment":[{"href":"http:\/\/studiomoran.com\/wp-json\/wp\/v2\/media?parent=818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/studiomoran.com\/wp-json\/wp\/v2\/categories?post=818"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/studiomoran.com\/wp-json\/wp\/v2\/tags?post=818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}