Reliant on high-gloss formulaic TV advertising since the 80s, the perfume industry seems to have little time for breaking the mould or exploring new ideas. None of us need to endure another Keira Knightly fronted mini-epic ever again, so it’s great news to see that Kenzo have enlisted the talents of Spike Jonze for its latest commercial.

Famed for his music videos, it bears more than a passing¬†resemblance to his video for Fatboy Slim starrring Christopher Walken¬†but nonetheless it’s a massive breath of fragrant smelling air for the industry.