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		<title>Spike Jonze gives perfume advertising a long overdue kick up the arse.</title>
		<link>http://studiomoran.com/2016/09/01/spike-jonze-gives-perfume-advertising-a-long-overdue-kick-up-the-arse/</link>
		
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					<description><![CDATA[<p><img width="1230" height="684" src="http://studiomoran.com/wp-content/uploads/2016/09/147248798415_PM.png" class="attachment-md_post_thumb_large size-md_post_thumb_large wp-post-image" alt="" decoding="async" loading="lazy" srcset="http://studiomoran.com/wp-content/uploads/2016/09/147248798415_PM.png 1230w, http://studiomoran.com/wp-content/uploads/2016/09/147248798415_PM-768x427.png 768w, http://studiomoran.com/wp-content/uploads/2016/09/147248798415_PM-370x206.png 370w, http://studiomoran.com/wp-content/uploads/2016/09/147248798415_PM-555x309.png 555w, http://studiomoran.com/wp-content/uploads/2016/09/147248798415_PM-630x350.png 630w" sizes="(max-width: 1230px) 100vw, 1230px" /></p>
<p>Reliant on high-gloss formulaic TV advertising since the 80s, the perfume industry seems to have little time for breaking the mould or exploring new ideas. None of us need to endure another <a href="https://www.youtube.com/watch?v=aRV-2_Un-kk" target="_blank">Keira Knightly fronted mini-epic</a> ever again, so it's great news to see that <a href="http://www.kenzoparfums.com/en" target="_blank">Kenzo</a> have enlisted the talents of <a href="https://en.wikipedia.org/wiki/Spike_Jonze" target="_blank">Spike Jonze</a> for its latest commercial.</p>
<p>Famed for his music videos, it bears more than a passing resemblance to his video for <a href="https://www.youtube.com/watch?v=oF5cBoAV5Ys" target="_blank">Fatboy Slim starrring Christopher Walken</a> but nonetheless it's a massive breath of fragrant smelling air for the industry.</p>
<p>https://www.youtube.com/watch?v=ABz2m0olmPg</p>
<p>The post <a rel="nofollow" href="http://studiomoran.com/2016/09/01/spike-jonze-gives-perfume-advertising-a-long-overdue-kick-up-the-arse/">Spike Jonze gives perfume advertising a long overdue kick up the arse.</a> appeared first on <a rel="nofollow" href="http://studiomoran.com">Studio Moran</a>.</p>
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										<content:encoded><![CDATA[<p><img width="1230" height="684" src="http://studiomoran.com/wp-content/uploads/2016/09/147248798415_PM.png" class="attachment-md_post_thumb_large size-md_post_thumb_large wp-post-image" alt="" decoding="async" loading="lazy" srcset="http://studiomoran.com/wp-content/uploads/2016/09/147248798415_PM.png 1230w, http://studiomoran.com/wp-content/uploads/2016/09/147248798415_PM-768x427.png 768w, http://studiomoran.com/wp-content/uploads/2016/09/147248798415_PM-370x206.png 370w, http://studiomoran.com/wp-content/uploads/2016/09/147248798415_PM-555x309.png 555w, http://studiomoran.com/wp-content/uploads/2016/09/147248798415_PM-630x350.png 630w" sizes="(max-width: 1230px) 100vw, 1230px" /></p>Reliant on high-gloss formulaic TV advertising since the 80s, the perfume industry seems to have little time for breaking the mould or exploring new ideas. None of us need to endure another <a href="https://www.youtube.com/watch?v=aRV-2_Un-kk" target="_blank">Keira Knightly fronted mini-epic</a> ever again, so it's great news to see that <a href="http://www.kenzoparfums.com/en" target="_blank">Kenzo</a> have enlisted the talents of <a href="https://en.wikipedia.org/wiki/Spike_Jonze" target="_blank">Spike Jonze</a> for its latest commercial.

Famed for his music videos, it bears more than a passing resemblance to his video for <a href="https://www.youtube.com/watch?v=oF5cBoAV5Ys" target="_blank">Fatboy Slim starrring Christopher Walken</a> but nonetheless it's a massive breath of fragrant smelling air for the industry.

https://www.youtube.com/watch?v=ABz2m0olmPg<p>The post <a rel="nofollow" href="http://studiomoran.com/2016/09/01/spike-jonze-gives-perfume-advertising-a-long-overdue-kick-up-the-arse/">Spike Jonze gives perfume advertising a long overdue kick up the arse.</a> appeared first on <a rel="nofollow" href="http://studiomoran.com">Studio Moran</a>.</p>
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